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Director, Marketing

Director, Marketing


Location:
Europe

Employment Type:
Full-time

Department:
Communications


The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products for the organization. Recruits, interviews, hires, and trains supervisory and management staff in the department. Oversees the daily workflow of the department.



Vikand Standards and Values

Vikand Standards and Values



  • Find solutions and get results independently, and knows where to get assistance
  • Be flexible to assist outside of main role as needed to help the company overall
  • Be accountable for individual and business success
  • Collaborates proactively and works well with others
  • Acts like a Vikand Ambassador at all times


Responsibilities

Responsibilities



  • Developing and implementing a cohesive marketing plan to increase brand awareness and to support sales
  • Setting current and long-term marketing goals
  • Build relationships with media and stakeholders through creative PR strategies
  • Monitor all marketing campaigns and improve them when necessary
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the CEO
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Manage resources and projects
  • Initiates new social media outreach methods such as animation, video and video blog
  • Assists with company and sales specific collateral development
  • Maintains knowledge on emerging products and services.
  • Collaborates with senior executives to develop growth plans for the organization.
  • Forecasts, drafts, implements, and oversees the departments operating budget.
  • Track competitors’ activities
  • Analyzes target market information to identify and recommend effective marketing approaches.
  • Identifies new market segments that will benefit from company products.
  • Participate in the quarterly and annual planning of the company’s objectives


Qualifications

Qualifications



  • Bachelor’s degree in Business Administration, Marketing, or related field required; MBA degree preferred.
  • At least 5 years of experience in enterprise business-to business marketing.
  • Experience in international marketing
  • Background and experience from Maritime Insurance, Maritime Charity, Class Society, Maritime Generally, Yachts, maritime publications would be a plus
  • Strong and engaging communicator with excellent presentation skills
  • Thorough understanding of marketing strategies and practices.
  • Ability to work across organization and experience in supporting and working with sales organization
  • Extensive experience with social media and understanding how to leverage in a rapidly changing and evolving business.
  • Ability to be both strategic and tactical
  • Strong supervisory and leadership skills.


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This consent can be withdrawn at anytime by submitting a written request to employment@vikand.com.
Note: Resumes will be shared with our cruise line clients for consideration when recruiting for onboard medical staff.