With responsibility to forge and maintain strong relationships with VIKAND’s growing client base—including commercial offshore, shipping and fishing, cruise lines, and yachting—Bo’s role includes all aspects of collaboration within the industry.

“Beyond providing innovative, solutions-based results for the maritime industry, VIKAND is also a resource, providing strategic frameworks for multi-channel communications of complex public health issues. Bo will build on long-term partnerships and alliances while increasing VIKAND’s reach and developing the kind of cooperative business relationships VIKAND is known to nurture,” says Hult.

Larsen has more than 20 years of leadership experience in the global marketplace, starting his commercial career at Scandinavian Airlines before joining Cruise Baltic and Cruise Copenhagen where he successfully placed both associations on the global cruise map. In the last seven years, he has held leadership positions at Cruise Lines International Association (CLIA) and led CLIA’s Global Executive Partner Program which included ports, classification societies, technology suppliers, insurance, satellite providers and partners located in 60 countries.

“My experience at CLIA is of great value as I begin the work at VIKAND which already has a fine reputation for meeting challenges head on and for creating a safer way to operate at sea,” says Larsen.

“There is a special meaning to be Scandinavian in the maritime world,” he says. “All of us born and raised in this part of the world are just a breath away from the sea. While global citizens, we are culturally attuned to understanding what it means to be a seafarer, a fisherman, a ferry operator, and a yacht manager. I am so very fortunate to combine this innate appreciation with deep dedication to my maritime profession. Joining VIKAND is a natural next step.”

Bo has engaged in considerable post-graduate educational programs including Leadership Best Practices (Harvard Business School), the Stanford Executive Program (Stanford Graduate School of Business), and the Certificate in Business Administration (AVT Institute of Executive Education).

An athlete who loves football, padel tennis, and mountain biking, Bo and his beloved family also enjoy the cultural opportunities available in Copenhagen, Denmark where they live.